TWiki – Good Marketing, strong brand, poor product development, no community
Management Summary
TWiki.net is successful and has compelling language in its marketing materials. The organization jazzed up its website, has participated in several wiki competitions, and are mentioned in blog posts on wikis. For the uninitiated, TWiki.org and TWiki.net are controlled by the same organization. While TWiki.org is the “open source” face of TWiki.net, TWiki.net is siginificantly a marketing arm of TWiki.net, funneling sales leads from the former to the latter.
I am writing this article not as a rant against TWiki, but in the interest of all those who consider TWiki as their enterprise wiki and want to compare it with Foswiki. As this is the official Foswiki weblog, there will be a bias for Foswiki. Nevertheless, I have tried an even-handed approach to the material below, attempting to keep any “spin” to a minimum. Here are my theses that I will lay out in detail later:
- Twiki.net is good at marketing. But their marketing won’t buy you the love for the product from your employees. It converts into nothing you need in your company.
- But TWiki has modest product development underway and little active community. But these attributes are what you need as a customer. You need a slick product. You need developers who enhance your solution with plugins and innovate. And a product needs an active and living community to foster its development.
- Foswiki has a strong product development and a strong community. That is important for you as a customer. In TWiki there is no strong community left.
Video Trailer for this blog post:
The details
I will now address the areas “Community”, “Product development” and “Marketing” in more detail:
Community
Although it might not evident at first sight, the people behind a product are most important for the success of the product in the long run. There is no product development and no innovation without a community.
For TWiki
The leftovers at TWiki.net are Peter Thoeny and his employees. There is little community activity to be seen, unfortunately. It would also be cool for TWiki.net to have an active community instead of what we see now. If Twiki does not change the lack of community soon, it will simply die from inactivity in product development eventually. If you look at the download page of the open source product TWiki you will see 13 links to the “commercial owner” TWiki.net. Before you can download you are requested to fill out a form. And the form contents go to where? To TWiki.net.
This is not the environment for professional consultants. This is a way to ensure no professional community evolves.

13 links to the commercial entity TWiki.net dry out community-activity.

The TWiki Download-Area is also only a marketing data collection activity for TWiki.net. Is that open source?
The Foswiki community is strong and an independent association was just founded
The people who developed TWiki during the last 10 years have moved to Foswiki. These people have founded a democratic and fully-independent Foswiki association Foswiki community members report the wiki development is now fun again. And that’s what makes projects like Foswiki thrive. A good, active, and living community is the basis of every successful open source project.
Product development
TWiki development
TWiki.net seems to have concentrated on marketing and left the development up to Foswiki. TWiki.net can incorporate Foswiki code in their software quite easily as both applications share the same code base. All that might be new and probably developed by Peter Thoeny is proprietory and for sale. I have my doubts that this practice of depriving the community of new features is compliant with the GPL. That might also be simple ignorance. But all these exclusive “features” cannot be seen and assessed. To date, I have not seen a video or a screenshot or a thorough description of these “exclusive” features. You should be very cautious if things are only promised but not shown.
Back to community development. To my knowledge, there is not a single feature in TWiki that would not have been available in Foswiki before. And I am watching TWiki pretty closely.
Foswiki development
Within 11 months since the TWiki fork Foswiki was created, we saw more than 5000 code checkins from developers. A lot of new plugins have been made available to extend your user experience. I want to point to three of them:
- Topic Permission Plugin and the Section Permission Plugin for the rights management of individual pages
- Autosave-Plugin, so you don’t loose data any more, when your browser crashes
- Innovation-Management-Plugin to give your employees certain amount of points to vote on business ideas within your company.
These are just three of numerous examples that they really rock in my opinion.
Foswiki has fixed 400 bugs that are still unresolved in TWiki. Did you know that?
Marketing
TWiki
Foswiki
What all this means for you
- You can’t buy anything with good marketing from a TWiki.net product.
- You have to focus on the product itself and on the community developing it.
- Your employees will only love you for a good product. They do not care about unfulfilled promises and fluff.
Foswiki is an open source wiki that rocks. If I am asked what to choose if you are searching for a true open source wiki, I highly recommend Foswiki as an open source enterprise wiki.
Disclaimer: This blog post only reflects the view of Martin Seibert as an individual. It is not an official statement of the Foswiki community and it might not represent all opinions. Additionally, as I have been kicked out of the TWiki-community like all other members last year, I might have missed certain details. I am happy for you to add them through the commenting feature below.
Thanks for posting the article, was certainly a great read!
Here is an interesting book on creating a vibrant community around Foswiki http://www.artofcommunityonline.org/
“This book will be useful for anyone looking to build a volunteer community
around any kind of project or cause, whether it involves software, open
source, raccoons, or none of the above.”
—PAUL COOPER, MOBLIN UI & APPS ENGINEERING MANAGER, INTEL
etc
Thanks for your recommendation. There is always room for more activity in a community.
Hi Martin,
This is indeed a great article, and it does show your bias
I am also a "low-end user" of TWIki in the past, and i have now adhere to Foswiki.
Your post is very enlightening, because according to you, we are only missing a good marketing strategy to show the world how good Foswiki is, and why!
I have went to MarketingHub topic, and it seems that there are a lot of "split" ideas about the a marketing strategy, but not one "organized big" strategy! Or is there? Who are we targeting? SME's ? bigger Enterprises? All kinds of Enterprises? or just TI's? …
Well, that is my impression any way, … but i'm not a marketing expert, … far from it!
Still, i have some availability to cooperate with Foswiki… so if you need my help,… let know.
Thanks
RuiProcopio
Hi Rui,
we are getting better at Marketing week by week.
You help is more than welcome. The Marketing-Hub is good inspiration. The same goes for our list of marketing tasks for Foswiki. See here:
http://www.foswiki.org/Tasks/MarketingTasks
Best regards
Martin Seibert
foswiki.org needs a real forum … like a phpBB3 forum. Although wikis accomplish more than forums, … there is a use for forums … and it is an end user friendly method of communication.
I know you might not want to hear this … but foswiki by itself is not enough to run an entire website.
And the quasi forums don't really cut it.
I would be interested in the decision making behind *NOT* getting a forum for communication.
There is a discussion list, that comes with an online forum. See here: http://foswiki.2555947.n2.nabble.com/
Good Marketing means not saying bad thinks about others.
You've definitely got a point here.
uniniated -> uninitiated.
Thanks. Fixed.